WEB DESIGN
<p>Blending aesthetics with functionality, I design websites that are visually striking, user-friendly, and brand-focused. From sleek landing pages to fully customized digital experiences, I create designs that not only look great but also drive engagement and results.</p>
Phase 2 Phase Strategy Branding Specs

Below you’ll find examples of my web design projects — ranging from full site builds integrating Google analytics and job boards to a single-page site that effectively serves the simple need for an online presence. I focus on clean aesthetics, intuitive navigation, and responsive design that not only looks great but also enhances the user experience across all devices.

Signature Construction Group   |   New York, NY

DESIGN CHALLENGE / SOLUTION / OUTCOME

Since 1990 and based primarily in NYC, Signature Construction Group is a large-scale construction company with an extensive portfolio to present to potential clients. With their previous website proving cumbersome to update, they needed a platform that would make adding new project photos simple as construction sites were completed.

The solution was to migrate their outdated site to a WordPress CMS using the Divi theme — laying the foundation for a modular, dynamic, and easy-to-update site that could scale with future growth. The current site is moderately sized and includes many back-end project pages. Over several months, I worked closely with their project coordinator to develop a site they now love — one that proudly showcases their work and helps attract new business clients.

A 2 ZEN Clutter Coaching   |   Stratford, CT

DESIGN CHALLENGE / SOLUTION / OUTCOME

With a background in both web design and development, I created this custom site to support my alter ego passion: professional organizing and interior design, brought to life through A 2 ZEN Clutter Coaching. I wanted the site to go beyond basic digital brochureware, so I expanded its functionality to include a blog, an online shop featuring Amazon affiliate links and a Printify storefront, integrated Google Analytics, and even a job board for recruiting contractors. On the back end, several features tie in MailChimp contact forms with custom Zapier automations. The end result is a site I’m truly proud of — one that fully represents the business and its potential to grow.

Phase 2 Phase Strategy

Lake Tahoe, NV

DESIGN CHALLENGE / SOLUTION / OUTCOME

Phase 2 Phase Strategy, who provides experience-based strategic solutions to those in the healthcare communications industry, presented with a need to update their extremely outdated site which was done using simple HTML coding. The need was basic without any calls for “bells and whistles” requesting only a one-page site to satisfy the need for an online presence that would provide potential clients with an overview of who they were, the services they provide, the types of clients they serve, testimonials, and contact information. The site was also part of an overall branding overhaul initiative that included a new logo, color scheme, PowerPoint presentation template, and business card design. The client was thrilled with the results and provided a glowing testimonial.

Having worked with Miladys Cruz-Fisher previously at another medical communication agency, it was serendipitous and fortunate to catch up with her at a time my company, Phase2Phase Strategy, had an immediate need for updating of our branding and website. Accordingly, she and her creative team at iSpeak CREATIVE did a great job, demonstrating clear understanding of our needs, offering quality creative solutions, and providing excellence and efficiency in their implementation. Without a doubt, I would recommend Miladys and iSpeak CREATIVE for branding and creative solutions.

 

Mark Hansen

Founder and Managing Director
Phase 2 Phase Strategy