Below is a curated collection of print and packaging design projects, including the ONYX Moonshine logo and bottle label—developed for Connecticut’s first legal moonshine brand—and a retro-style diner menu. Each piece highlights a unique blend of layout, production detail, and brand storytelling, with more projects to be added soon.
Featured Packaging Project
ONYX MOONSHINE
DESIGN CHALLENGE / SOLUTION / OUTCOME
After receiving over one hundred responses to their ad and conducting approximately twenty interviews, Onyx Spirits Company selected me as their package designer for their new liquor brand product launch.
At the time, the young entrepreneurs were preparing to introduce Connecticut’s first legal moonshine since Prohibition. They sought a brand identity that balanced sophistication with a subtle nod to the Prohibition era—capturing the fun, risqué, and sexy spirit of the Roaring ’20s in a refined and timeless way. The design brief made it clear: no trendy gimmicks, just lasting elegance with a whisper of rebellion.
I first designed the logo for ONYX Moonshine, followed by the bottle labels. The final designs were well received and went on to be featured in Label & Narrow Web magazine. The product officially launched in September 2011 and gained early buzz after being included in celebrity gift bags at both the 45th Annual Country Music Awards® and the 54th Annual Grammy Awards®.
The success of the brand’s visual identity assets I developed led to its expansion by their design team into the ONYX Moonshine Speakeasy Tasting Room in East Hartford, CT—bringing the brand’s aesthetic to life in a fully immersive experience.
