Branding is more than just a logo — it’s the story and identity behind every visual choice. In this section, I share branding packages and identity work that capture the voice, tone, and aesthetic of brands I’ve collaborated with.
Traject Sports & Performace | Port Chester, NY
DESIGN CHALLENGE / SOLUTION / OUTCOME
Tasked with creating the logomark for a 22k sq ft sports training facility focused on youth athletic development. The client wanted branding aligned with their equipment provider, Trajekt Sports, and a color palette limited to black, red, gray, and white to match sponsored baseball team uniforms.
With a tight budget and timeline, a few hours were spent researching competitor brands and the teen-to-young-adult target audience. Several concepts were explored, but only one was presented with a few variations.
The chosen concept features the “A” in “Traject” as an arrow, symbolizing upward growth. Its elevated position above the split line in the other letters represents rising “above the baseline.”
The client loved the direction and moved forward immediately. From concept to delivery, the entire process was completed in under a week. The final logo was later used by their website development team to guide the look and feel of their website.
Connecticut Brace & Limb | Middletown, CT
DESIGN CHALLENGE / SOLUTION / OUTCOME
Tasked with creating a full branding package for a prosthetic limb provider, including a logomark, color palette, and supporting design elements for marketing collateral. The goal was to deliver a professional, approachable identity that would resonate with new amputees and healthcare professionals alike.
Several concepts were developed, each focusing on themes of strength, adaptability, and forward motion. The client ultimately chose a concept that cleverly incorporated a prosthetic leg as the “L” in the word “Limb.” This subtle integration of the product into the typography added a meaningful visual layer that reflected the company’s mission.
The branding was applied to a brochure aimed at recent amputees, with an emphasis on “movement” and “mobility” as uplifting, subliminal themes throughout the design. The client was thrilled with the result and felt the visuals communicated their brand message with both compassion and confidence.
Phase 2 Phase Strategy | Lake Tahoe, NV
DESIGN CHALLENGE / SOLUTION / OUTCOME
Phase2Phase Strategy — an agency of strategic and medical communications professionals serving the healthcare industry — approached iSpeak CREATIVE in need of a complete overhaul of its outdated branding and website design.
The primary goals were to establish a more elevated and enduring brand identity within the industry, while also expanding appeal to a broader client base. The branding strategy leveraged a suite of tools designed to convey a cohesive and immediate corporate image, positioning Phase2Phase Strategy as a seasoned, credible partner that embodies the strategic excellence it delivers to clients. Key deliverables included a logo redesign, refreshed brand color palette, website redesign, PowerPoint template, and a branded business card. We also included a branded HTML email signature (not shown). Here we have a few highlights from the comprehensive rebrand. In the end, the client was thrilled, expressing sincere enthusiasm about how the campaign has revitalized the company’s overall brand presence.