Branded Color Schemes

Choosing a color scheme can seem like one of the most daunting tasks in the entire brand identity process. In Spanish there is a saying that says, “Para los gustos se hicieron los colores.” Which roughly translates to “colors were created to appeal to each individual preference.” Color choice is arguably the greatest challenge a designer will face because it is so subjective. Rest assured however that we take on an approach that implements many factors including research of competitors, emotional responses to color, and the intended target market. In the end we can guarantee that your company will have a color scheme palette that not only looks great but is strategically conceived.