Phase2Phase Strategy, an agency of strategic and medical communications professionals for the healthcare industry,  presented to iSpeak CREATIVE with a need for a major overhaul of its outdated branding and website design.

The overarching goals were to establish an elevated and enduring brand identity amongst industry peers while simultaneously appealing to a broader client base. The brand identity design approach included a variety of tools that cohesively served to create an immediate perceived corporate image and position Phase2Phase Strategy as an established competent partner that exemplifies the totality of the strategic recommendations passed on to clients. These tools included a logo redesign, brand color scheme, website redesign, PowerPoint template, and branded HTML email signature. Below are a few highlights of the major rebrand initiative. In the end, the client was elated and expressed sincere enthusiasm about the rebranding campaign related to how it has revitalized the company’s brand presence.

1. Logo Design & Brand Color Scheme

3. PowerPoint Template Design

PowerPoint Presentations

iSpeak CREATIVE can create custom PowerPoint templates that work within established brand design parameters or start from scratch to create a company brand color scheme/style and then tailor presentation templates accordingly. The graphic styling and formatting are carefully considered for optimal clarity and legibility in both VBA display or projection environments but will still print clearly in either color or B&W.

Logo Work

DPS required an entirely new brand identity that encompassed the design of a new company logo and brand color scheme. Once the logo was finalized and the brand identity established, additional logos were developed for a DPS client platform interface called the DPS Navigator that incorporated other product offerings such as SlideCENTRAL and WorkBook Pro.

Podcast Cover Design

This was such a fun design to work on and is a composite of several images that took roughly 12 hours to complete.

SNIPPET FROM DESIGN BRIEF:
“Robotic Disclosure” is a first-of-its-kind program that will feature administrative, clinical, and industry leaders examining the real-world impact of surgical robotics on hospitals in the US and around the world.

Design should be intriguing with a distinctively robotic / surgical look, but with a clear overtone of investigative journalism.

OUTCOME:
The design was well received by the client who was excited to use it for their podcast.

Medical Education Program Package

This eye-catching program package surrounding the therapeutic topic of CryoCath Ablation Therapy, was mass mailed to its recipients and included a larger outer envelope, a 9″ x 12″ folder, an intro letter, a tri-fold program brochure, and several questionnaire forms. It was reported that the attendance turnout to the event was an overwhelming success!

Medical Education Program
& Direct Mail Invite Series

This Continuing Medical Education (CME) project geared towards cardiologists, was designed to accommodate support material for an accreditation seminar regarding the topic of cardiovascular risk management and included a thick glossy
3-ring binder and CD cover label. Preceding the event was an
8-panel gatefold direct mail invitation that incorporated a response card panel. Since this initiative was a multi-part program series, a color-coded design was built into the theme. The invitation was strategically designed with a die-cut window opening for recipient addresses. This allowed for a single print pass process versus a double pass. With output quantities in the hundreds of thousands, this seemingly minor detail allowed the client to save well over $7,500 in production costs; a true testament of how a bit of time invested for strategic design planning up front can translate into quite a bit of money saved in the end.